I’ve seen dozens of posts with people talking about how to get ready for an art fair: what to bring, how to set up, how much inventory. But I don’t think I’ve ever seen a post about the aftermath and that’s what I was doing today. So I thought I would talk about it.

First is the tear down. That actually happened yesterday right after the show. When I set up I have everything super organized and put in specific places. But I will be honest, by the time it comes to tear down, I have accumulated things that don’t have a home anymore. Sometimes it’s things I’ve bought. Sometimes, its things that people abandoned at my booth, like other people’s business cards or event make-and-takes, that I don’t want to throw away in case someone comes back for it. And I am tired and I just want to go home. So tear down means I will have a little chaos to deal with the next day. There is a whole jenga system about loading up the rolling cart with bungee cords and fitting it all into my car that only I know. (The results of having helpers for tear down have been comical and not as helpful as one might think.)

We have a new system at our house for loading and unloading the car for shows: Olive goes for a walk. It is very difficult to load and unload bulky boxes of things with a puppy underfoot, so instead of my husband helping me unload everything, I unload the car and he takes the dog to the park.

Once the car is unloaded, I tune out until the next morning. Spending the weekend doing a show is exhausting. It’s hard on your body: standing on concrete floors and carrying all the things all the places, not getting to eat more than snacks because it’s what you have time for. It’s mentally exhausting to be “ON” for 12 hour days: chit chatting, smiling, answering questions, being aware of your surroundings and what customers are doing, looking engaged. It’s loud. (This last show I did was especially loud). By the time everything is unloaded into the house, I need to check out in every way possible. That usually includes a very long, very hot shower for me and then watching dumb instagram videos for a while. There are people who like to go out and have dinner and all of that after a show day and I am not one of those people.

Clean Up

Monday morning is putting everything back to rights. First, I put away all of the drawers. I store and transport about 90% of my stuff in stacking drawer units, organized by item and then by color. So all of my small zipper bags are together and I put them roughly in rainbow order. This is the same inventory that I sell in my Etsy shop and I remember things by color so that makes it the fastest for me to pull things for orders later. So the first step is reordering everything in the drawers and fishing out all of the extra stuff. This time the extras were a print and a pair of earrings I bought and a couple of totebags that were a giveaway at the event.

Inventory

Next I do inventory. I sit on the floor with my laptop and check everything against my Etsy shop inventory. I don’t have my shop and my Square linked. (Although you can do this, I find the cons outweigh the pros of doing that.) If a show is slowish, I will manually remove things from my Etsy shop as they sell if it’s something one-of-a-kind. I used to put my Etsy shops on vacation mode on show weekends and I just decided that also had more negatives than positives and if someone ordered something in the 12 hours between when I sold it at a show and I removed it from my Etsy shop that I would just deal with the consequences. (It’s not yet been an issue.) I also check inventory because things get shoplifted or misentered into the checkout. It is much less common in the last few years than it used to be for me, but I always find things that don’t quite match.

Shop Updates

As I inventory I pull things that are new. For most shows I have new items that I bring with me. Anything that doesn’t sell at the show gets listed in my Etsy shops. I don’t bother to photograph them all before the show because I don’t need photos of things that are already sold.

Today it was about 5 new bag designs, a bunch of animal eyeglass cases and two new books. (I sold a lot of handmade books at this show which was a delightful surprise for me.)

So next I take photos of all the new things and update or create new Etsy listings. This isn’t something that I need to do right away, but I have found that people sometimes look at everything at an in-person show and then pop in and look at my Etsy shop later in the week or follow me on Instagram. I like to be able to post the new things in case they were kicking themselves for not getting it at the show.

Housekeeping

Next I do admin tasks. Often I have an note with someone who I promised to email something to. Sometimes it’s a follow up to a custom order like “Will you make me an eye glass case with a narwhal?”

• I add anyone who signed up on my “add me to your newsletter” list.
• I usually post a thank you to everyone to came to see me at the show. (I haven’t done that one yet today, but it’s on my list. If I saw you this weekend – THANK YOU!)
• I initiate a deposit from my Square and Venmo accounts, because the money will just sit there if I don’t transfer it to my business account.
• I pull the large bills out of my cash bag, so I don’t accidentally take them to another thing.
• I wash my tablecloths.
• I reorder things I might be out of like shopping bags or tissue paper.
• Mending. I noticed one of my display pieces has a little rust on it so I will sand/WD40 before I forget about it completely.
• I clean my studio table because last minute prep always leaves a huge mess of updated signs and odds and ends.

Evaluation

After all of that, the show finally feels like it’s put away for me. In a couple of days, I expect I will see an evaluation or request for comments from the show organizers. I usually spend a little time evaluating as well on my own metrics.

• I look at new followers on social media (this weekend resulted in +2 and one was my booth next-door-neighbor).
• I look at items sold one year vs another. This weekend was a new show for me, so I didn’t have any past records to check out.
• I look at booth fee vs sales.
• I think about traffic. Who was in the room? How busy was it? Were they a good fit for my stuff?
• I look at “did this result in any new opportunities for me?” like new shows another artist told me about or someone interested in having me teach a class.

This weekend’s show was really middle of the road for me; not the best and not the worst. It definitely didn’t meet my expectations in some ways and was a delightful surprise in others. I met and connected with some new artists which I think was really great. I had some great conversations with people that knew me from other places (like students in classes) which I always love. I got to autograph a Snacks book for a friend’s kids. I felt like this audience was a great match for what I was selling, but they just didn’t get enough people in the door. It was under-attended, which was a shame because I felt like it was a really great vibe and fusion of artists/art centers/demos and make-and-takes/snacks/activities. It was more than just shopping.

Napping

I’m only half kidding about this last point, because I do always feel like I need a nap the day after a show. It’s a let down in a lot of ways from that flurry of activity and I LOVE talking to people about my work. The next day alway feels pretty sleepy in comparison. These days I usually do at least some of the admin tasks with a puppy in my lap because she missed me. Tomorrow I’ll get back in my regular routine of what needs to get done and what’s next on the agenda.

As I was driving back from getting a haircut today, I was thinking about writing this post. It’s not really about art which is what I usually talk about here in the studio journal, but in a way it is about color and I think that makes it relevant.

My hair started going white when I was about 30. My dad has beautiful curly white hair and has for decades. (He looks like Santa Claus; I am not even kidding.) It was inevitable that mine would end up white and when I was about 40 I started to kind of hate it. Not because it was white but because it was just boring. I absolutely admire people who embrace the grey and let theirs go beautifully silver, but that just didn’t feel like me. I felt blah.

I am an artist. I love color. I almost never wear black or white, but my glasses are bright orange or turquoise depending on the day. I do not own any beige furniture. My hair has always been a mediumish boring shade of brown. (My mom’s a redhead and I am still mad the genes didn’t go my way on that one.) And in my 40s my hair was then a mediumish brown grey blah. So I asked my hairdresser to color it. She’s been doing my hair for about 18 years and I love her to pieces. So I just let her do some magic. Don’t get rid of the grey just make it more interesting.

I’m sure some of you are thinking, ok Becka so you dyed your hair. What’s the big deal? I’ve never done anything to drastically change my hair before. As a kid I had long Little House on the Prairie braids. When I was in highschool I cut a blunt bob. (That’s my senior picture on the right.) The fashion was long spiral perms and huge curled bangs, so I was not on trend even a little bit. It’s thick and straight. I never colored it, permed it, or even cut it in anything remotely interesting. Adding color was a big deal to me and I second guessed myself a little bit. Would it feel too fake and would I hate it? Nope. Loved it.

It would be a very boring story if it ended there. About a year ago, I sat down for a haircut and my hairdresser says “I have a brand new color and I don’t really know how your hair will react to it and I am curious to try it. What do you think?” I am pretty easy going about things like this generally and she knows it so I said, “Sure! Let’s experiment.”

Friends, my hair was purple. Not burgundy or maroon or reddish. Streaks the color of grape candy.

When I first saw it in the mirror I was like OMG I love it. And then I immediately started to doubt myself. Was I a purple hair kind of girl? Did it look silly on someone who was 50? I felt self conscious and within half a minute I had kind of settled on “It will grow out”. I talked myself out of it.

I LOVE wild colored hair on other people. Love it. It’s art and it’s fun and it’s powerful. Know that if I’ve seen your neon green or pink stripes, I have thought you are a rock star. And that’s kind of the point of my post. I hardly ever tell someone, “wow I like your hair” but I should do it more.

So the next week, I had purple streaked hair and a bunch of classes to teach in person and I was still feeling a little unsure of the whole look. But then some random people out in the world made a couple of simple comments. One student picking out threads said “ooh I love this color. It matches your purple hair”. And someone else said, “Your hair is so cool. I love how the color is so subtle but still fun.”

And those were really just a tiny something said in a moment to a stranger, but they changed my whole attitude. It was like by hearing them say “I love the color” then I could say “I do too.” Now I love the purple. I look forward to haircut day when we “re-purple”. The streaks fade and kind of blend in over a month or two so if you see me out in the world, they won’t always be as vibrant. But I know they are there.

I didn’t pick purple. Purple is not even close to my favorite color. But something about purple and kind strangers was exactly what I needed. And that’s why I’m writing this post. Because you never know when saying something as simple as “I love your hair” is exactly the thing that someone needs to hear.